Dealer and wholesale programs
Sell Friendly Songs your way.
Choose from Burn-On-Demand production, bulk wholesale purchasing, drop-ship selling, affiliate referrals, or musician and songwriter merchandise programs. Each path serves a different kind of partner.
Program 1
Corporate / Wholesale Purchasing
Wholesale buyers can purchase Friendly Songs products in bulk without becoming Burn-On-Demand dealers. This path is best for organizations that already know the products they want to offer, bundle, install, resell, or use in a larger gift program.
Common wholesale products
- Friendly Songs sound modules for singing stuffed animals, personalized music playback, and custom audio gifts.
- Personalized children's music CDs, CD kits, and music products in bulk.
- Singing stuffed animals and related musical gift products.
- Product-specific bulk pricing based on quantity, fulfillment needs, and use case.
Program 2
Burn-On-Demand Dealer Program
The Burn-On-Demand program is specifically for dealers who want to sell personalized children's music using the Friendly Songs BOD software and production system. BOD dealers can produce personalized children's music CDs and sound-module products for customers using licensed albums, burn credits, name updates, and the dealer system.
The current BOD packet describes 4,500+ recorded pronunciations, 14,000+ names, custom names usually available in 2-4 business days, free software updates, free name updates for licensed albums, and technical support by phone or email.
Current BOD pricing summary
- Base Start-Up Kit
- $1,499 current sale price; regularly $3,000
- Included
- All nine album licenses, 100 free burns, BOD software, USB security key, 500 GB external drive, CD supplies, sound module, and sample stuffed animal.
- Drive Upgrade
- 1 TB external drive upgrade: $50 one-time cost
- Music iFrame
- $150 one-time cost for one domain on an existing dealer website
- Dealer Website
- $750 one-time cost for a complete shopping website with music iFrame
- Consumables
- Additional burn credits and sound modules are priced in volume tiers.
Dealer profit margin described for music CD sales in the current BOD packet.
Dealer profit margin described for singing stuffed animal sales in the current BOD packet.
Typical custom-name turnaround described for names not already available.
Program 3
Drop-Ship Dealer Program
Drop-ship dealers can sell Friendly Songs products without carrying inventory or producing the products themselves. Dealers order through the Friendly Songs dealer process, and Friendly Songs ships directly to the customer.
Current drop-ship structure
- $300 non-refundable starter deposit applied to the dealer's first orders.
- 35% discount/profit structure on eligible Friendly Songs products.
- No inventory carrying cost and no minimum orders after the starter deposit is used.
- Access to current albums, available names, and Friendly Songs product lines.
Program 4
Affiliate Program
The affiliate path is for website owners, content publishers, influencers, and audience partners who refer retail customers rather than buying inventory or producing products.
Best fit for
- Parenting blogs, gift guides, social channels, and niche content sites.
- Partners who want to recommend personalized music and gift products.
- Marketers who prefer referral commissions over wholesale purchasing.
Program 5
Musicians and Songwriters
Independent artists, songwriters, labels, agents, and promoters can use Friendly Songs singing stuffed animals as music merchandise, album-release gifts, fan products, or promotional items. A sound module can be loaded with an artist's own song or album, then placed inside a plush animal for a more memorable music product.
This path is separate from selling Friendly Songs personalized children's albums. It is for artists who want their own music delivered through a Friendly Songs sound module and stuffed animal product.
Artist program notes
- Supports one song or a full album, with sound modules designed for longer audio programs.
- Useful for album releases, tour merchandise, fan clubs, agency promotions, and songwriter gifts.
- Wholesale artist orders currently start at 20 units.
- Available through the musicians, agents, and artists information page on the retail site.
Dealer information request
Get the Friendly Songs dealer information packet.
Tell us which dealer path interests you. The request will be emailed to Friendly Songs, then you will be sent to a details page with the current FSBOD information packet and order form PDFs.
Current active dealers should continue using the dealer-only areas on PersonalizedFriendlySongs.com for private resources, supplies, and support materials.
Helpful answers
Dealer program questions answered.
The partner paths are intentionally separate so BOD dealers, wholesale buyers, drop-ship dealers, affiliates, and musician or songwriter partners can choose the right next step.
What is the difference between wholesale purchasing and the Burn-On-Demand dealer program?
Wholesale purchasing is for businesses that want to buy Friendly Songs products in bulk, such as sound modules, personalized children's music CDs, CD kits, or stuffed animals. The Burn-On-Demand program is specifically for dealers who want to produce and sell personalized children's music using the Friendly Songs BOD dealer system.
Can a wholesale dealer avoid using the Burn-On-Demand system?
Yes. A wholesale dealer can purchase eligible Friendly Songs products in bulk without using the Burn-On-Demand production software.
Does a Burn-On-Demand dealer also have wholesale access?
A Burn-On-Demand dealer is effectively also a wholesale-style dealer for relevant Friendly Songs products, but BOD is a specialized production program with its own software, licensing, burn credits, and dealer materials.
What is the current Burn-On-Demand dealer kit pricing?
The current BOD base start-up kit is presented as a $3,000 regular product with a current sale price of $1,499. Add-ons include a $150 music iframe for one domain, a $750 complete shopping website with music iframe, and volume-priced burn credits and sound modules.
What is the current drop-ship dealer starter deposit?
The current drop-ship dealer program uses a $300 starter deposit that is applied to the dealer's first orders.
Can independent musicians use Friendly Songs singing stuffed animals for their own music?
Yes. Musicians, songwriters, labels, agents, and promoters can use Friendly Songs sound modules and singing stuffed animals for single-song promotions, album releases, and artist merchandise, with wholesale quantities starting at 20 units.
Ready to talk?
Tell us what kind of Friendly Songs opportunity you want to explore.
Retail customers should start with the main store. Dealer, wholesale, domain, and acquisition inquiries can use the forms so the request reaches the right inbox.